LOS ANGELES (Sept. 25, 2018) –  The Coffee Bean & Tea Leaf®, one of the world's leading roasters and retailers of specialty coffee and tea, announced today that it has selected KeyImpact Sales & Systems, Inc., a leading foodservice sales and marketing agency, as its new representation who will help expand the brand’s high-quality coffees and teas into new foodservice customers across California and Northern Nevada markets.


The partnership with KeyImpact comes on the heels of The Coffee Bean & Tea Leaf’s continued American growth across the 14 states in which it is located, including its recent expansion to New York City. KeyImpact has been exclusively focused on the foodservice industry since 2000 and represents food manufacturers, as well as packaging and supply companies. The Los Angeles-based coffee and tea chain currently serves multiple traditional and non-traditional foodservice customers. Through the partnership, KeyImpact Sales & Systems will work directly with The Coffee Bean & Tea Leaf Specialty Sales team to cultivate target accounts and offer a branded, high quality coffee and tea solution to new distributors, including casual dining restaurants, hotels, and colleges and universities.


“The Coffee Bean & Tea Leaf is thrilled to name KeyImpact as our foodservice representation in the California and Northern Nevada markets,” said JJ Smith, vice president, franchise operations & business development, The Coffee Bean & Tea Leaf. “We greatly value KeyImpact’s expertise within the foodservice industry and are excited to bring our brand’s high-quality products to new vendors with the sales support.”


“KeyImpact is thrilled to partner with such an iconic brand like The Coffee Bean & Tea Leaf’,” said Josette Ehrhorn, market director, KeyImpact Sales & Systems. “We look forward to providing The Coffee Bean & Tea Leaf with superior service and helping it fuel its growth into new customer segments.”


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About The Coffee Bean & Tea Leaf®

The Coffee Bean & Tea Leaf® brand is a leading global roaster and retailer of specialty coffees and teas, and is widely credited for driving high quality and innovation to the coffee and tea industry. The company sources the finest ingredients and flavors from around the world and hand blends coffee and tea for the freshest flavors. The Coffee Bean & Tea Leaf started the frozen coffee drink craze with the invention of The Original Ice Blended® drink and is also the first and only global coffee and tea retailer to offer cold brew tea. The company currently has more than 1,200 retail locations across the globe and can also be found in grocery aisles as well as specialty locations including airports and hotels. For more information, visit


About KeyImpact Sales & Systems, Inc.

KeyImpact was formed in 2000, through the merger of Key Brokerage in New Jersey and Impact Sales in Maryland. Since then, KeyImpact has grown and become known as the industry-leading foodservice sales and marketing agency in the United States. KeyImpact represents manufacturers of food, as well as packaging and supplies, and provides sales and marketing services to distributors and operators across all segments of the foodservice trade channel. KeyImpact currently employs approximately 800 associates in 49 states. For more information, please visit




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Jill Fox

JCUTLER media group